What we do.
Brand Strategy
Brand Positioning
Creative Direction
Visual & Graphic Design
Web Site Design
Product, Collateral & Package Design
Copywriting & Storytelling
Signage & Wayfinding Design
Custom Art Curation
For over 25 years, IV Whitman has helped founders, CEOs, and organizations bring their visions to life through storytelling, naming, brand identity, design, and employee engagement. He specializes in taking complex ideas and shaping them into clear, compelling narratives that move people—and markets.
Clients include the McLemore Resort, a mountaintop golf destination featuring two internationally recognized courses and a 245-room Hilton Curio Collection hotel. Whitman played a central role in raising over $250 million for its development—guiding strategy, brand creation, and vision execution from day one.
As a marketing and advertising executive, Whitman has led integrated campaigns for national and global clients including Sonic Drive-In, March of Dimes, Hewlett-Packard, Procter & Gamble, and Kellogg’s. His work has been recognized by the Account Planning Group and the Miami Ad School, and he is driven by one core belief: great strategy begins with empathy and ends with action.
Whether it’s launching a new product, building a destination brand, clarifying a founder’s story, curating a library or an art collection, Whitman loves helping leaders find the words, images, and ideas that move their audiences—and get results.
FIVE-PART EDUCATIONAL PANEL SERIES IN MCLEMORE CLUBHOUSE GALLERY
ORIGINAL CONCEPT FOR THE POCKET CAFE GALLERY WALL
ORIGINAL SPA CONCEPT
CUSTOM MCLEMORE BUTTONS FOR MEMBER BESPOKE SPORT COAT
ORIGINAL CONCEPT FOR THE CLOUDLAND ART PROGRAM