What we do.

  • Brand Strategy

  • Brand Positioning

  • Creative Direction

  • Visual & Graphic Design

  • Web Site Design

  • Product, Collateral & Package Design

  • Copywriting & Storytelling

  • Signage & Wayfinding Design

  • Custom Art Curation

For over 25 years, IV Whitman has helped founders, CEOs, and organizations bring their visions to life through storytelling, naming, brand identity, design, and employee engagement. He specializes in taking complex ideas and shaping them into clear, compelling narratives that move people—and markets.

Clients include the McLemore Resort, a mountaintop golf destination featuring two internationally recognized courses and a 245-room Hilton Curio Collection hotel. Whitman played a central role in raising over $250 million for its development—guiding strategy, brand creation, and vision execution from day one.

As a marketing and advertising executive, Whitman has led integrated campaigns for national and global clients including Sonic Drive-In, March of Dimes, Hewlett-Packard, Procter & Gamble, and Kellogg’s. His work has been recognized by the Account Planning Group and the Miami Ad School, and he is driven by one core belief: great strategy begins with empathy and ends with action.

Whether it’s launching a new product, building a destination brand, clarifying a founder’s story, curating a library or an art collection, Whitman loves helping leaders find the words, images, and ideas that move their audiences—and get results.