ESQUE / Work / Cloudland
Hospitality · Identity System

Cloudland

A hotel above the clouds.

Case study · Cloudland · 245-room Curio by Hilton · Identity system & signage

Objective

245-room Curio Collection by Hilton, over 1,000 feet above valley floor. Cloud inversions. Needed flexible identity for sub-brands (restaurants, spa, events, meetings).

Solution

Hard-edge sans-serif, generous spacing. Golds, ambers, deep blues from sunrise. Wood, stone, Corten steel.

Film

Cloudland: A Curio Collection by Hilton, Documentary Trailer · Production: Superchief, LLC

Special Features

15-foot Corten lightbox entrance sign on locally sourced stone.

Deliverables

Identity System Monument Signage Room Keys Door Numbers Wayfinding Collateral

Services

Creative Direction Visual Design Signage & Wayfinding Collateral & Package Design

Collaborators

Dennis Gibson Heritage CAA Ryan Mikesell ASO Steven Burke Visual Impact Studios Kim Hubbard Photographer
Cloudland hotel custom room key card design for Curio Collection by Hilton
Room Key
Cloudland hotel branded door hanger design
Door Hangers
Cloudland hotel branded collateral and stationery suite
Collateral
Cloudland hotel marketing brochure showcasing mountain property
Brochure
Cloudland hotel print advertisement for Curio Collection by Hilton
Print Ad
Cloudland hotel brand typography and type system standards
Typography